03
challenge
The identity needed to communicate professionalism while still feeling personal, accessible and distinct from traditional clinical optical branding.
Twins See
Optician brand identity
2022
client
Twins See
role
Brand and Graphic Designer
type
Brand Identity
year
2022
status
Completed
category
Brand Identity / Graphic Design
A visual identity built around the fictional story of twin sisters creating a modern and approachable optician brand.
01
technologies
Adobe IllustratorAdobe Photoshop
02
about the project
Twins See is a brand identity created around the fictional optician business of twin sisters Martha and Carla.
04
approach
I developed the logo, colour system, graphic elements, icons, packaging, posters and business cards as parts of one coherent visual language.
05
result
The project resulted in a complete visual identity that can consistently communicate the brand across both physical and promotional applications.
06
gallery
