03
challenge
The identity needed to feel professional while maintaining the warm and approachable personality associated with a small independent bakery.
Sweet Tooth
Bakery brand identity
2024
client
Serhat Eyigün
role
Brand and Graphic Designer
type
Brand Identity
year
2024
status
Completed
category
Brand Identity / Graphic Design
A warm and playful visual identity created for a bakery specialising in cheesecakes and handmade desserts.
01
technologies
Adobe IllustratorAdobe Photoshop
02
about the project
Sweet Tooth is a visual identity created for a bakery focused on cheesecakes and handmade desserts. The goal was to translate the playful and handcrafted character of the products into a recognisable brand.
04
approach
I developed the visual language around typography, colour, logo design and packaging. The individual elements were designed to work together consistently across physical and digital applications.
05
result
The finished identity gives Sweet Tooth a recognisable visual character that can be applied consistently across packaging, communication and promotional material.