03
challenge
The packaging needed to distinguish several flavours while allowing every product to remain clearly recognisable as part of the same brand.
Dija
Beverage brand identity
2022
client
Academic project
role
Brand and Packaging Designer
type
Brand Identity
year
2022
status
Completed
category
Brand Identity / Packaging Design
A colourful sparkling beverage identity built around freshness, fruit flavours and a playful summer aesthetic.
01
technologies
Adobe IllustratorAdobe Photoshop
02
about the project
Dija is a fictional sparkling beverage brand created around freshness, energy and colourful fruit flavours.
04
approach
I developed a flexible visual system using vibrant colour combinations, typography, illustration and repeating graphic patterns across the beverage packaging.
05
result
The final identity creates a coherent product family while allowing each flavour to maintain its own visual personality.
06
gallery
